Social Networking Links

We have set up a Facebook, Tumblr and Twitter page for regener8, which we will update regularly with our ideas in order to get feedback from the target audience as we continue to plan the campaign. This will make the campaign as appealing to teenagers as possible so we can understand what they like and what we could improve on. We have promoted the page through our own Facebook accounts specifically to teenagers so that whatever feedback we may receive will help us with the campaign as teenagers and adults will obviously have different views/ ides.

Facebook: https://www.facebook.com/regener8campaign









Twitter: https://twitter.com/regener8campgn 

Website: https://regener8campaign.weebly.com  









Tumblr: http://regner8-campaign.com 

Scripts

What is regeneration?
Regeneration is developing an existing area and turning it into something that will benefit the community. It can affect an area positively socially, economically, environmentally and aesthetically. 

Why is regeneration important? 
Regeneration is important because it uses Brownfield sites which mean that Greenfield sites in the country are preserved, which is better for the wildlife. Fewer materials are needed as you can reuse old ones and it means that the facility is in a densely populated area and will be used by more people. 

How does regeneration affect community? 
The regeneration of Avenue Park in 2012 shows how regenerating an area can have a positive impact. The children are now happier and have somewhere to go. This is Avenue Park. A few years ago it was in a similar state to Buffs Field; neglected and dismal. Now with the new equipment it attracts more children and is so much more fun. A similar project should happen at Buffs Field, with apparatus designed for teenagers such as a skate park. 

Why do teenagers need space? 
I enjoy having somewhere with my friends where I can meet up and relax, however there aren’t many places where you can do this locally. In my opinion, having a community area is one of the most important things in a town. It gives people somewhere to go and they have plenty to do in their free time, such as socialise, start clubs or hobbies and play sports. This field is an example of somewhere where lots of people could come together and play sports- Baldock FC used it for training. It offered a chance for people to get fit which is not something teenagers are generally enthusiastic about. They would rather stay indoors watching TV or on the internet. This is bad for both their physical and mental health- it damages their creativity. Community areas also encourage people to meet and chat with new people. This can be done through groups or clubs. Baldock community centre offers dance classes, fitness groups and language classes, things proven to help people feel better about themselves. In places where there are no community areas there is less for people to do and not as many opportunities for people to socialise. These areas tend to have higher crime rates, especially in young people. 

What is regener8? 
Regener8 is a local campaign created by and for teenagers. We want to make Baldock a place where teenagers can be happy. We think the way forward is to restore Buffs Field in Baldock to its former glory. This could be done by building a small skate park, refurbishing the old building and doing up the football pitch. To do this we need the support of teenagers from not only Baldock but the surrounding areas to to raise awareness of the issue and get our ideas in the public eye. 

Filming Schedule

Date	Time Schedule	Location	Scenes	Costumes	Props	Equipment
8/12/13	12.00-1.30	Buffs Field	Georgia Interview about teenagers and flashback	Casual clothes, typically what a teenager would wear	Football and iPhone	Script, camera, tripod
12/01/14	12:00-1:30	Teenage Bedroom	What is Regeneration?	Casual clothing- leggings and t-shirt	None	Script, camera, tripod
12/01/14	03:00-04:00	Avenue Park	What is regeneration? (Example)	Same as above	None	Script, camera, tripod
19/01/14	10:00-11:00	Teenage Bedroom	How does regeneration affect community?	Dark clothing, typical style of older teenager.	Script, camera, tripod
19/01/14	02:00- 03:00	Living room, TV playing	What could happen?	Same as above	TV playing in background- research popular teen show, phone or tablet	Script, camera, tripod
25/01/14	2:00- 3:30	Buffs Field	What is regener8?	Jeans and t-shirt, very casual	None	Script, Camera, Tripod
25/01/14	4:00-5:00	Living room/ teenage bedroom	What is regener8?	Same as above	TV playing in background- research popular teen show, phone or tablet	Script, Camera, Tripod

Storyboard

Storyboard for documentary from jessfareymedia

This is the storyboard we have created for our documentary. It covers all the topics that we thought were relevant in our brainstorm of initial ideas. 

1) We will open with the question 'What is regeneration?' . This immediately will get the audience thinking about the topic and give them an idea of what we are campaigning for. We have chosen to use the same colours we used in our logo so that when we show it at the end there is visual continuity. The constant use of the colour green could also make the audience associate the colour with our campaign. The darker background helps the brighter text stand out. We plan to use the same font as in our logo throughout the video. 

2) We will have a teenager answering this question in simplified terms, without jargon so that the target audience will find it easy to follow. We think it is best to show a teenager as this means the target audience are more likely to relate to the person and want to listen- it shows the target audience how regeneration is relevant to them. We intend to film this in a typical teenage bedroom, adding to the authenticity and making it even more relevant and attractive for the target audience. 

3) We will then ask 'Why is regeneration important?'. Again we have used a rhetorical question to get the audience to think about the question and topic. We could have included this information under the first section, but asking this separately will highlight the positives of regeneration and draw attention to the fact that it is important. We will use the same colours and fonts for continuity and a professional look. 

4) We will cut back to the same teenager in the bedroom, expanding on the previous scene and briefly explaining why it is important, putting emphasis on the positive information. We chose to use the same teenager because both questions are incredibly similar and link in with each other. In both scenes the teenager will be dressed in casual clothes for example jeans and a t-shirt that is typical of the target audience. This should make viewers feel as though this is a realistic portrayal of someone their age and the regeneration is something teenagers should be aware of. 

5) We will now ask the target audience 'How does regeneration affect a community?'. We have highlighted the word 'community' in green as it is a key word in regeneration and something teenagers should understand. Changing the colour draws more attention to the word, which is why we have done it for a key word in every question, for example 'regeneration', 'community', 'teenagers' and 'regener8'. 

6) We want to give an example of regeneration to back up the points that we are making and intend to film a section about the regeneration of Avenue Park, somewhere local teenagers will recognise from when they were younger and should therefore interest them. This section will again be presented by a teenager to show that although the park is used by children, the concept could still have a positive impact on the teenage community. 

7) The next question will be 'Why do teenagers need space?'.  We have highlighted the word 'teenagers' to try and make this section as appealing to teenagers as possible and again emphasize why it is them in particular who need to understand regeneration and have a space of their own locally. 

8) We plan to film this scene in Buffs Field where we are campaigning to regenerate, and show what a bad state it is in and how regeneration could impact it. We will have a teenager talking about issues surrounding teenagers having nowhere to go that could shock them and they could possibly relate to. This section is very important because it is the most effective in getting the attention of our target audience in particular. 

9) Our final section is 'What is regener8?'. This will be the section where we talk about the campaign and try to make it sound as appealing as possible to them target audience and get their support. It uses the same colours and fonts for a professional look and visual continuity. 

10) We will then show another teenager speaking about the aims of the campaign and looking enthusiastic- they will be wearing, again, casual and stereotypical teenage clothes to make it look realistic and show how the campaign is aimed at teenagers. If the audience see this, it could encourage them to find out more. 

11) We will show the details of our campaign in the final slide- our name, logo and slogan, plus details how to get in contact with us. We have chosen to show this last so that it is the last thing that the audience see and is what sticks in their minds- it is important as these are the vital details. 

Final Campaign Name, Logo and Slogan

After brainstorming various names, logos and slogans for our campaign and evaluating the pros and cons of each, we decided on the name 'regener8'. This is the logo we created and intend to use in each of our media products. 

We chose this combination of words, images and colours because of the connotations they have and how effective they are in attracting the target audience specifically, for example the spelling of 'regener8' and 'it's up 2 u', stereotypical teenage text speak, which ties in with the use of the smartphone. We also used plainer colours to attract both sexes and the green highlights the change in spelling and has connotations of the environment and nature.

First Ideas: Logo, Campaign Name and Slogan

This is our first idea. The name of the campaign is 'regener8', and the slogan 'it's up 2 u'. I like this idea because I think that it will appeal to teenagers specifically the most out of our three ideas. It looks modern, professional and I think that it would attract both sexes. (Click to enlarge image)

Our next idea was 'FreeSpace'. The slogan that we created was 'Our Town. Your Space.' I think that this idea is also appealing to both sexes, and is very bright, which helps attract attention. I don't think that this idea is as good for specifically attracting the target audience.

Our final idea was the 'Anti #YOLO' campaign. This is a humourous and light-hearted take on the campaign that would definitely appeal to our target audience in particular- #YOLO is an acronym that is used on sites such as Twitter and Instagram and means 'You Only Live Once'. Not many adults or young children are familiar with this term, so it would attract the attention of teenagers straight away. The humour should make it more memorable. 

We think that overall, regener8 is the best campaign name, and is the one we plan to use. This is because is is interesting and unusual and although it attracts the target audience in particular, it is not too specific, and is understandable.

Presentation and Feedback

This is the video of our presentation to Regeneration, where we talked about the research we had done so far, our plans for regenerating the area and campaign and what we plan to do next.

Feedback:

 Positive feedback from our class included:

• "Clear ideas of what to do (build on existing land)"
• "Good points"
• "Clearly done research"
• "Very specific ideas"
• "Targeting audience"
• "Clear survey and results"
• "Well presented"
• "Clear and confident"

Things we could improve on were:

• "Make the powerpoint in time with the speech"
• "Survey contradicted ideas"
• "More relevant data"
• "Polly spoke too quickly"
• "Fix video issue"

When we give our next presentation, we will consider these comments and try to improve our work by focusing on the areas we could improve on.

Survey and Results

We created two surveys using SurveyMonkey that we asked people from Baldock and the surrounding areas to take part in. The questions we asked related to how happy people were with community areas in Baldock and what could be improved. The surveys contained the same questions, however one was for all ages and the other for teenagers, as we wanted to study what our target audience thought in particular and how our we could make our campaign appeal to them as much as possible. Below are links to both surveys:
All Ages (X)
Teenagers (X)

Results

The majority of teenagers we asked were between the ages of 13 and 16, however we got responses from a mixture of ages. Roughly half the people we asked were male and slightly over half female. We promoted the survey through Facebook and asked that only people who lived in or nearby Baldock took part, so that we got the best answers possible.

The first question we asked was where did people like to spend their free time in Baldock, so we could see what kind of places they like and what they enjoy doing. The most popular place was Avenue Park, which shows that teenagers enjoy meeting up at the park, even though later on in the survey they criticised it. Tesco's, Costa Coffee and the Community centre were also very popular, as was Ivel Springs which shows that green space is fairly important to our target audience. 

Our next question was if they were satisfied with the existing community areas in Baldock. 66% of the people we asked were unhappy, and when we asked why, we received responses such as 'boring' and 'There aren't enough places for teenagers, the parks are really babyish'. In our other survey, everybody we asked was happy with the community areas, highlighting how it is only teenagers who feel this way and need something. 

We then further asked what we could do to make Baldock more appealing to teenagers. Some of the replies included: 

• "Have more shops"
• "More hidden benches/ tables etc to hang out at"
• "Skate park"
• "A swimming pool or cinema"
• "More concerts, closer places to go, and in general something to actually do in Baldock"
• "A skate park"
• "Cleaner pathways"
• "Cinema"

Our final question was what areas would they like to be regenerated for their benefit if possible. The most popular answers were the town hall and Avenue Park, despite the fact that it was refurbished in 2012. This was to make it more appealing to younger families and many teenagers now consider it too childish to visit.

We asked people in person as well as through SurveyMonkey and filmed their responses. This is a compilation of our results.

Analysis of Target Audience

We have decided that the target audience for our campaign will be teenagers. This is because that as we are teenagers, it is easy for us to understand the kind of things that they would want out of our campaign and makes it easier to attract them. It also means that it is easy for us to get feedback from our peers, both at school and through social networking (73% of teenagers have accounts on sites such as Facebook, Twitter and tumblr and are the age group that use the sites most frequently). We will aim it at teenagers between the ages of 13 and 17. We chose to target younger teenagers because typically they would be more enthusiastic and motivated to follow and support the campaign. We are not biased towards a particular gender as we want to widen our target audience and get as many people involved as possible. The idea of our campaign should appeal to and benefit both boys and girls. 

We still plan to focus our campaign on Buff's Field in the centre of Baldock- it was one of our initial ideas, and looking at the responses from our target audience, this was one of the most popular places that teenagers would like to be regenerated. We want to transform the field into somewhere that teenagers would want to meet up with their friends- there are no community areas in Baldock that satisfy the teenager's needs. Avenue Park was rebuilt in 2012 and some of the equipment is currently being refurbished- although it is the most popular park in Baldock it is aimed at younger families- the facilities there are too childish for teenagers to use and there is nothing appropriate or entertaining for them to do. 

Our target audience has influenced our ideas and final designs for the campaign as each detail should attract them and appeal to them rather than any other age group, for example the fact that our campaign is spelled regener8 and that we use casual text slang and a smartphone means . 

Our Target Audience is teenagers.

These are some of the stereotypes that surround teenagers and do apply to them that we will refer to and consider throughout our campaign. We can use some of these to our advantage in attracting as many teenagers as possible, for example: 

• We want to create social networking pages on the sites teenagers use the most to interact with them and get feedback through smart media. 
• We will film/ photograph teenagers for campaign material wearing clothes that are in style and will be perceived as cool by the target audience so that they don't feel our campaign is below them.
• We could attract teenagers by using the music of their idols or songs they will recognise in the background of our video or if we filmed a scene in somewhere like a bedroom include posters of these idols. The small details mean teenagers could relate with the campaign and what we stand for. 
• We could script teenagers using casual language or modern slang to make it sound authentic and like something teenagers would expect to hear from their peers, again attracting them and making it sound like something that involves/ appeals to them. 
• In the film and possibly the poster we could show a teenage boy or girl listening to music or watching TV, a scenario that teenagers could relate to and make them consider how our campaign could also affect them.
• Teenagers want to have a say and more power than they do- our campaign would help them petition/ have a say in the future of Baldock, and this aspect of the campaign could encourage them to support us. We could also show through our different media forms that this could also be fun, bringing them closer together within the community. 
• Most of the teenagers in our target audience will be in school and all of them in full time education- we aim to create posters, and a school would be a good place to place these and promote our campaign as virtually everyone there would be within our target audience. It would be a logical place to educate teenagers about regeneration and the environment. 

Brainstorm Products

Initial Ideas (Groupwork)

Positives in green, negatives in red

I am in a group with Polly Pritchard because we work to a similar ability level and get on, so we work well together.

Area

We have chosen to campaign for Baldock because there is a lot of potential for regeneration here. It is a market town that is one of the oldest settlements in Hertfordshire with some key facilities such as pubs, a library and a community centre. It is important because it is surrounded by several small villages that don’t have the same resources, such as shops (specifically the large Tesco), the sport centre and the library. We want to regenerate Buffs Field, the large playing field opposite Baldock. It is a large, empty space that nobody uses and is in a good location regarding accessibility for locals. The only negative is that it is currently used as a shortcut by dog walkers- if the field was regenerated for teenagers it may no longer be suitable for the dog owners to use.

Media Forms

1. We’d like to do a documentary on regeneration. We want to create a documentary because we can use more persuasive techniques in a documentary than a short time frame such as a television advert e.g. facts and statistics, anecdotes, emotional language, shock and guilt. It may be harder to hold the attention of the target audience as it is longer. We considered making three shorter adverts however we thought that there wouldn't be as much time to use these techniques and they would not be as memorable for the target audience.
2. We would like to make three posters. We want to make eye-catching posters that appeal to the target market group. We can use thought provoking images and language to gain support for our idea and create a memorable campaign as well as the opportunity to use a logo, we could use QR codes to link social networking. If we simply made a website then it would be hard to gain a wide readership as people would have to search for our campaign specifically, however we could make a website with a poster so we can link people to the site. 
3. We are going to create a Facebook and Twitter page for our campaign that we will regularly update. We will promote these pages using the documentary and posters. We think this will appeal to our target audience as well as promoting our campaign to a wider audience. It offers teenagers a chance to interact with us and acts as a constant reminder of the campaign and the work being done. 

We will link our products by using similar colours, images/ videos of the same people or area, the same typography/ logo and slogan. The visual continuity will make it obvious that the products are promoting the same cause and make the campaign look professional and realistic.

Target Audience

Our target audience is teenagers. We chose to target teenagers because we know how to appeal to them and understand the facilities that they want in Baldock. We could also extend our campaign by using social networking sites like Facebook and Twitter that are statistically used the most by young people.

It is a suitable campaign for teenagers because it is their future so they should be aware of the issues surrounding the community. They’re the people who will benefit the most from our ideas. Also, they are the least concerned about environmental issues and regeneration, so although they may not be enthusiastic in getting involved, this campaign would not only promote our ideas but also educate them. 

Existing Community Campaigns and Analysis

 Local

Below are some examples of exsisting campaigns in the Hertforshire area; Wild Stevenage, Team London and Baldock Needs A Skate Park. All of these campaigns were created with the purpose of improving their local area for the benefit of the community.

Wild Stevenage

The Wild Stevenage Project is run by the Herts and Essex Wildlife Trust. The trust campaign on local and national issues in attempt to protect British wildlife. They started the Wild Stevenage Project in April 2011 with the intentions of getting more local people to volunteer and help look after the wildlife in their area- in this case Shackledell Grassland near Fairlands Valley Park. It ended in February 2013.

The Herts and Essex Wildlife Trust created leaflets to promote their idea, which they gave out to people in the local area, particularly young children and their parents. These outlined why the campaign was so important and how they would benefit from the project. To encourage them further, people from Stevenage Council and the Green Space Volunteers came into local primary schools to talk about the project.The trust also set up stalls at local events to advertise their cause. The campaign also used the Herts and Essex Wildlife website as well as other blogs to talk about what was going on and the progress they were making. The campaign eventually made local newspapers, raising further awareness of the project. (x)



The webpage for the campaign provides the main source of promotion and information. There is a lot of information about the aims of the group, the work that they have done and what they achieved. The language used fairly simple, so a child could understand what is being said, however there may be the odd phrase they do not understand as there is a lot of environmental jargon- people who are not enthusiastic on gardening would not understand. The target audience for this campaign is people who are keen, so the website is appropriate for them. 

The colour scheme of the webpage is green, and silhouettes of leaves are used for the background, so without reading the page it is fairly obvious to the audience (through association) that the page is related to nature and the environment. There is one main image, showing children smiling as they help tidy up an area. This is relevant to the work that the group do, and the fact the children are smiling immediately makes the audience presume that the work they are doing is successful, enjoyable and for a good cause. 

There are lots of links to other websites, which is the advantage of having a website- although a print campaign could include a web address, there could not be a direct link. The same applies for other forms of media, e.g. videos. There is also a 'Please Donate' section. This addresses the audience directly, and combined with the text talking about how good the work they do is, makes them feel obliged to donate and feel guilty if they do not. There is a preview of the Wild Stevenage twitter feed- this will attract a wider target audience, in particular older teenagers and young adults. Social networking is a huge advantage because it allows the audience to interact with the people behind the campaign- they can find out what is going on and also share their opinion. Similarly, people can also sign up for a news letter, which is similar however the e-mail addresses just one person as opposed to many. This makes people feel as though they are directly getting involved and they are making a difference; it creates a sense of belonging. 

Friends of Norton Common

The Friends of Norton Common are a Letchworth based group founded by locals in 2006, who campaign to people who live in the surrounding area to volunteer and help keep the common looking good for the public and safe for the wildlife that lives there. The Common, a huge park in the centre of the town, is used by many residents for playing in, long walks, biking and taking dogs. There is a park in the middle as well as a football pitch, tennis courts and the outdoor pool on the borders. The work that the group does includes looking after the trees and rubbish, clearing the brook and creating pathways, planting new greenery and getting rid of litter. The campaign is aimed at adults, in particular older men and women who do not work unlike Wild Stevenage, which was aimed at younger children and parents. 

The campaign uses leaflets encouraging people to visit the common, with details about the Friends and their work on the back. There is a lot of information about the kinds of wildlife you can find in the reserve, and facts to go with them. These facts will interest the audience, and make them want to go and see the animals, flora and fauna. Facts also make the Friends seem knowledgeable, professional and reliable, all of which are qualities that will make them seem more appealing to the audience. Some other linguistic techniques include rhetorical questions- 'What can you see?' (this question gets the audience thinking, and if they haven't visited the common they they may want to in order to answer the question) and pronouns/ direct address 'Here you can see...'. This makes the encourages the audience to identify with the cause and makes them feel included in it, which is effective in getting people involved- it has been proved that people like feeling included in a group or community. There is also a lot of positive imagery that has been used to describe the area 'Here you can explore woodlands alive with birds, roam through grasslands full of wild flowers, find mineral rich springs feeding the Pix Brook and see traces of ancient farming'. This is a slight exaggeration of the beauty of the common, but it will make people want to visit it to see how good it is, the intention of the group. The constant reminders and implications of how great Norton Common is reinforces the point that people should visit it. 

The main colour used throughout the leaflet is green. This is probably because green is a colour that is generally associated with nature and natural beauty. This is a silent reminder that Norton Common is an area that has not been ruined or built upon; it is all about the wildlife. The fact that it is the exact same shade of green on every single page of the leaflet creates visual continuity between pages and makes it look neat and professional. There are a lot of images used here, of the wildlife in the common; the images are all relevant to the text and demonstrate the kinds of animals and plants people can find there. The colours of the images are all very vibrant and stand out from one another. These make the leaflet look even more attractive and break up the long pieces of text. There is also the North Herts District Council logo on the cover. It is an image that will definitely be familiar to any locals, and this recognition may motivate them to pick up the leaflet.

The group also use the internet to promote their cause, for example they have a YouTube channel showing pictures of the common and examples of the work they have done, a website (x) and a blog (x). These all offer the group to share forms of media that they couldn't do through the leaflet, such as videos and sound files. In 2008, the Friends also produced a calender to sell to locals, which not only helped raise awareness of the work they were doing but earn money too. 

Baldock Needs A Skate Park

Baldock needs a skate park is a campaign that began in 2011. It is run by and aimed at younger teenagers in the area. Skateboarding is becoming increasingly popular activity, especially among teenage boys, and there is nowhere in Baldock for teenagers to relax, make friends or socialise. The aim of the campaign is to get the attention of the Baldock Council and convince them to build a skate park. So far the campaign has been partially successful; in 2012, the council put the skate park on their agenda and considered 3 possible locations after a meeting with the leader group although there have been no further discussions. 

The group campaign through social networking; they have a page on Facebook (x) and on Twitter (x). This is the best way of promoting their cause considering the target audience; they are not likely to pay much attention to a leaflet or newspaper, how Wild Stevenage and the Friends of Norton Common spread their ideas. Facebook and Twitter are sites that majority of teenagers have accounts on and tend to check regularly. This means that the person behind the campaign can use multimedia they could not through print, e.g. videos or audio links. It also offers the group the chance to directly interact with the audience, by commenting on Facebook statuses or relying to tweets. This means that it is easier to see what the audience want and get them all involved. Here is an example of people getting involved on twitter; the Baldock News group are helping to promote the campaign. 

Headway Hertfordshire

Headway is a charity that raises awareness of and supports people who have or are affected by brain injuries. The Hertfordshire branch are currently running an advertising campaign to promote the work the charity does. The main way that the charity does this is through leaflets and posters that are handed out around the county; this leaflet was from Baldock Community Centre, which is used by a lot of people, in articular adults. The charity will naturally want as many people to get involved as possible, so promoting it in a popular area within a community means that more people will see it.

The target audience is most likely adults; the topic is very serious and may even upset younger children. The language that is used is fairly sophisticated and includes some medical jargon that children and younger teenagers wouldn't understand. There are also lots of persuasive techniques used throughout the text in the leaflet. An example of this is the bottom left third; facts and statistics make the reader feel as though the information is more accurate and reliable. It also acts as evidence which appears to prove the point/ promote the cause of the leaflet. There are also a lot of pronouns and direct address being used; 'You can support Headway Hertfordshire by...'/ 'We have a wide variety of opportunities...'/ 'Our services include...'. These encourage the reader to identify with the cause, and makes them feel as if the leaflet is speaking to them, as opposed to the general audience. 

The colours used are very basic; the front cover uses blue and white, the colours used throughout the rest of the leaflet (the house scheme- keeping it the same provides visual continuity). Unlike the rest of the leaflet, burgundy and yellow are also used. Yellow is a bright and happy colour, and as well as standing out from the other colours and attracting people to the leaflet, the positive connotations instantly make people think the charity is good. Burgundy was probably used to attract the target audience- using something like red, a primary colour, is typically associated with children, or childish values. This would attract the wrong kind of people. 

There are not many images used but they all demonstrate the good work that the charity does and illustrate some of the points that the leaflet makes. For example; the bottom right images highlights that the charity runs 'community based groups and activities, run by our OSWs'. All of the images all give off positive images of the charity- they show the work is successful and people are smiling, implying it is helping them. This makes people think that the charity is worth supporting because of what it is doing for people- the advert almost makes the audience feel guilty for not donating or getting involved. 

There is a whole page dedicated to getting into contact with the charity; it clearly shows their address, email, website and links to social networking. Headway Hertfordshire runs a Facebook (x) and Twitter (x) page that it regularly updates. This is to let people know about the work that they are doing and promote the charity further. It will be mainly used by younger adults, who statistically check social networking sites the most often and offers the audience the chance to interact with the charity and get involved. 

Some examples of similar campaigns that aim to affect communities on a national scale are; The Big Tidy Up, The Conservative Volunteers and Talk to FRANK.