Initial Ideas (Groupwork)

Positives in green, negatives in red

I am in a group with Polly Pritchard because we work to a similar ability level and get on, so we work well together.

Area

We have chosen to campaign for Baldock because there is a lot of potential for regeneration here. It is a market town that is one of the oldest settlements in Hertfordshire with some key facilities such as pubs, a library and a community centre. It is important because it is surrounded by several small villages that don’t have the same resources, such as shops (specifically the large Tesco), the sport centre and the library. We want to regenerate Buffs Field, the large playing field opposite Baldock. It is a large, empty space that nobody uses and is in a good location regarding accessibility for locals. The only negative is that it is currently used as a shortcut by dog walkers- if the field was regenerated for teenagers it may no longer be suitable for the dog owners to use.

Media Forms

1. We’d like to do a documentary on regeneration. We want to create a documentary because we can use more persuasive techniques in a documentary than a short time frame such as a television advert e.g. facts and statistics, anecdotes, emotional language, shock and guilt. It may be harder to hold the attention of the target audience as it is longer. We considered making three shorter adverts however we thought that there wouldn't be as much time to use these techniques and they would not be as memorable for the target audience.
2. We would like to make three posters. We want to make eye-catching posters that appeal to the target market group. We can use thought provoking images and language to gain support for our idea and create a memorable campaign as well as the opportunity to use a logo, we could use QR codes to link social networking. If we simply made a website then it would be hard to gain a wide readership as people would have to search for our campaign specifically, however we could make a website with a poster so we can link people to the site. 
3. We are going to create a Facebook and Twitter page for our campaign that we will regularly update. We will promote these pages using the documentary and posters. We think this will appeal to our target audience as well as promoting our campaign to a wider audience. It offers teenagers a chance to interact with us and acts as a constant reminder of the campaign and the work being done. 

We will link our products by using similar colours, images/ videos of the same people or area, the same typography/ logo and slogan. The visual continuity will make it obvious that the products are promoting the same cause and make the campaign look professional and realistic.

Target Audience

Our target audience is teenagers. We chose to target teenagers because we know how to appeal to them and understand the facilities that they want in Baldock. We could also extend our campaign by using social networking sites like Facebook and Twitter that are statistically used the most by young people.

It is a suitable campaign for teenagers because it is their future so they should be aware of the issues surrounding the community. They’re the people who will benefit the most from our ideas. Also, they are the least concerned about environmental issues and regeneration, so although they may not be enthusiastic in getting involved, this campaign would not only promote our ideas but also educate them.