Analysis of Target Audience

We have decided that the target audience for our campaign will be teenagers. This is because that as we are teenagers, it is easy for us to understand the kind of things that they would want out of our campaign and makes it easier to attract them. It also means that it is easy for us to get feedback from our peers, both at school and through social networking (73% of teenagers have accounts on sites such as Facebook, Twitter and tumblr and are the age group that use the sites most frequently). We will aim it at teenagers between the ages of 13 and 17. We chose to target younger teenagers because typically they would be more enthusiastic and motivated to follow and support the campaign. We are not biased towards a particular gender as we want to widen our target audience and get as many people involved as possible. The idea of our campaign should appeal to and benefit both boys and girls. 

We still plan to focus our campaign on Buff's Field in the centre of Baldock- it was one of our initial ideas, and looking at the responses from our target audience, this was one of the most popular places that teenagers would like to be regenerated. We want to transform the field into somewhere that teenagers would want to meet up with their friends- there are no community areas in Baldock that satisfy the teenager's needs. Avenue Park was rebuilt in 2012 and some of the equipment is currently being refurbished- although it is the most popular park in Baldock it is aimed at younger families- the facilities there are too childish for teenagers to use and there is nothing appropriate or entertaining for them to do. 

Our target audience has influenced our ideas and final designs for the campaign as each detail should attract them and appeal to them rather than any other age group, for example the fact that our campaign is spelled regener8 and that we use casual text slang and a smartphone means . 

Our Target Audience is teenagers.

These are some of the stereotypes that surround teenagers and do apply to them that we will refer to and consider throughout our campaign. We can use some of these to our advantage in attracting as many teenagers as possible, for example: 

• We want to create social networking pages on the sites teenagers use the most to interact with them and get feedback through smart media. 
• We will film/ photograph teenagers for campaign material wearing clothes that are in style and will be perceived as cool by the target audience so that they don't feel our campaign is below them.
• We could attract teenagers by using the music of their idols or songs they will recognise in the background of our video or if we filmed a scene in somewhere like a bedroom include posters of these idols. The small details mean teenagers could relate with the campaign and what we stand for. 
• We could script teenagers using casual language or modern slang to make it sound authentic and like something teenagers would expect to hear from their peers, again attracting them and making it sound like something that involves/ appeals to them. 
• In the film and possibly the poster we could show a teenage boy or girl listening to music or watching TV, a scenario that teenagers could relate to and make them consider how our campaign could also affect them.
• Teenagers want to have a say and more power than they do- our campaign would help them petition/ have a say in the future of Baldock, and this aspect of the campaign could encourage them to support us. We could also show through our different media forms that this could also be fun, bringing them closer together within the community. 
• Most of the teenagers in our target audience will be in school and all of them in full time education- we aim to create posters, and a school would be a good place to place these and promote our campaign as virtually everyone there would be within our target audience. It would be a logical place to educate teenagers about regeneration and the environment.