First Ideas: Logo, Campaign Name and Slogan

This is our first idea. The name of the campaign is 'regener8', and the slogan 'it's up 2 u'. I like this idea because I think that it will appeal to teenagers specifically the most out of our three ideas. It looks modern, professional and I think that it would attract both sexes. (Click to enlarge image)

Our next idea was 'FreeSpace'. The slogan that we created was 'Our Town. Your Space.' I think that this idea is also appealing to both sexes, and is very bright, which helps attract attention. I don't think that this idea is as good for specifically attracting the target audience.

Our final idea was the 'Anti #YOLO' campaign. This is a humourous and light-hearted take on the campaign that would definitely appeal to our target audience in particular- #YOLO is an acronym that is used on sites such as Twitter and Instagram and means 'You Only Live Once'. Not many adults or young children are familiar with this term, so it would attract the attention of teenagers straight away. The humour should make it more memorable. 

We think that overall, regener8 is the best campaign name, and is the one we plan to use. This is because is is interesting and unusual and although it attracts the target audience in particular, it is not too specific, and is understandable.