Monday 18 November 2013

Storyboard


Storyboard for documentary from jessfareymedia

This is the storyboard we have created for our documentary. It covers all the topics that we thought were relevant in our brainstorm of initial ideas. 

1) We will open with the question 'What is regeneration?' . This immediately will get the audience thinking about the topic and give them an idea of what we are campaigning for. We have chosen to use the same colours we used in our logo so that when we show it at the end there is visual continuity. The constant use of the colour green could also make the audience associate the colour with our campaign. The darker background helps the brighter text stand out. We plan to use the same font as in our logo throughout the video. 

2) We will have a teenager answering this question in simplified terms, without jargon so that the target audience will find it easy to follow. We think it is best to show a teenager as this means the target audience are more likely to relate to the person and want to listen- it shows the target audience how regeneration is relevant to them. We intend to film this in a typical teenage bedroom, adding to the authenticity and making it even more relevant and attractive for the target audience. 

3) We will then ask 'Why is regeneration important?'. Again we have used a rhetorical question to get the audience to think about the question and topic. We could have included this information under the first section, but asking this separately will highlight the positives of regeneration and draw attention to the fact that it is important. We will use the same colours and fonts for continuity and a professional look. 

4) We will cut back to the same teenager in the bedroom, expanding on the previous scene and briefly explaining why it is important, putting emphasis on the positive information. We chose to use the same teenager because both questions are incredibly similar and link in with each other. In both scenes the teenager will be dressed in casual clothes for example jeans and a t-shirt that is typical of the target audience. This should make viewers feel as though this is a realistic portrayal of someone their age and the regeneration is something teenagers should be aware of. 

5) We will now ask the target audience 'How does regeneration affect a community?'. We have highlighted the word 'community' in green as it is a key word in regeneration and something teenagers should understand. Changing the colour draws more attention to the word, which is why we have done it for a key word in every question, for example 'regeneration', 'community', 'teenagers' and 'regener8'. 

6) We want to give an example of regeneration to back up the points that we are making and intend to film a section about the regeneration of Avenue Park, somewhere local teenagers will recognise from when they were younger and should therefore interest them. This section will again be presented by a teenager to show that although the park is used by children, the concept could still have a positive impact on the teenage community. 

7) The next question will be 'Why do teenagers need space?'.  We have highlighted the word 'teenagers' to try and make this section as appealing to teenagers as possible and again emphasize why it is them in particular who need to understand regeneration and have a space of their own locally. 

8) We plan to film this scene in Buffs Field where we are campaigning to regenerate, and show what a bad state it is in and how regeneration could impact it. We will have a teenager talking about issues surrounding teenagers having nowhere to go that could shock them and they could possibly relate to. This section is very important because it is the most effective in getting the attention of our target audience in particular. 

9) Our final section is 'What is regener8?'. This will be the section where we talk about the campaign and try to make it sound as appealing as possible to them target audience and get their support. It uses the same colours and fonts for a professional look and visual continuity. 

10) We will then show another teenager speaking about the aims of the campaign and looking enthusiastic- they will be wearing, again, casual and stereotypical teenage clothes to make it look realistic and show how the campaign is aimed at teenagers. If the audience see this, it could encourage them to find out more. 

11) We will show the details of our campaign in the final slide- our name, logo and slogan, plus details how to get in contact with us. We have chosen to show this last so that it is the last thing that the audience see and is what sticks in their minds- it is important as these are the vital details. 

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