Final Campaign Name, Logo and Slogan

After brainstorming various names, logos and slogans for our campaign and evaluating the pros and cons of each, we decided on the name 'regener8'. This is the logo we created and intend to use in each of our media products. 

We chose this combination of words, images and colours because of the connotations they have and how effective they are in attracting the target audience specifically, for example the spelling of 'regener8' and 'it's up 2 u', stereotypical teenage text speak, which ties in with the use of the smartphone. We also used plainer colours to attract both sexes and the green highlights the change in spelling and has connotations of the environment and nature.