Facebook: https://www.facebook.com/regener8campaign
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Twitter: https://twitter.com/regener8campgn
Website: https://regener8campaign.weebly.com
Tumblr: http://regner8-campaign.com
Monday 18 November 2013
Social Networking Links
We have set up a Facebook, Tumblr and Twitter page for regener8, which we will update regularly with our ideas in order to get feedback from the target audience as we continue to plan the campaign. This will make the campaign as appealing to teenagers as possible so we can understand what they like and what we could improve on. We have promoted the page through our own Facebook accounts specifically to teenagers so that whatever feedback we may receive will help us with the campaign as teenagers and adults will obviously have different views/ ides.
Facebook: https://www.facebook.com/regener8campaign
Twitter: https://twitter.com/regener8campgn
Website: https://regener8campaign.weebly.com
Tumblr: http://regner8-campaign.com
Facebook: https://www.facebook.com/regener8campaign
Twitter: https://twitter.com/regener8campgn
Website: https://regener8campaign.weebly.com
Tumblr: http://regner8-campaign.com
Scripts
What is regeneration?
Regeneration is developing an existing area and turning it into something that will benefit the community. It can affect an area positively socially, economically, environmentally and aesthetically.
Why is regeneration important?
Regeneration is important because it uses Brownfield sites which mean that Greenfield sites in the country are preserved, which is better for the wildlife. Fewer materials are needed as you can reuse old ones and it means that the facility is in a densely populated area and will be used by more people.
How does regeneration affect community?
The regeneration of Avenue Park in 2012 shows how regenerating an area can have a positive impact. The children are now happier and have somewhere to go. This is Avenue Park. A few years ago it was in a similar state to Buffs Field; neglected and dismal. Now with the new equipment it attracts more children and is so much more fun. A similar project should happen at Buffs Field, with apparatus designed for teenagers such as a skate park.
Why do teenagers need space?
I enjoy having somewhere with my friends where I can meet up and relax, however there aren’t many places where you can do this locally. In my opinion, having a community area is one of the most important things in a town. It gives people somewhere to go and they have plenty to do in their free time, such as socialise, start clubs or hobbies and play sports. This field is an example of somewhere where lots of people could come together and play sports- Baldock FC used it for training. It offered a chance for people to get fit which is not something teenagers are generally enthusiastic about. They would rather stay indoors watching TV or on the internet. This is bad for both their physical and mental health- it damages their creativity. Community areas also encourage people to meet and chat with new people. This can be done through groups or clubs. Baldock community centre offers dance classes, fitness groups and language classes, things proven to help people feel better about themselves. In places where there are no community areas there is less for people to do and not as many opportunities for people to socialise. These areas tend to have higher crime rates, especially in young people.
What is regener8?
Regener8 is a local campaign created by and for teenagers. We want to make Baldock a place where teenagers can be happy. We think the way forward is to restore Buffs Field in Baldock to its former glory. This could be done by building a small skate park, refurbishing the old building and doing up the football pitch. To do this we need the support of teenagers from not only Baldock but the surrounding areas to to raise awareness of the issue and get our ideas in the public eye.
Regeneration is developing an existing area and turning it into something that will benefit the community. It can affect an area positively socially, economically, environmentally and aesthetically.
Why is regeneration important?
Regeneration is important because it uses Brownfield sites which mean that Greenfield sites in the country are preserved, which is better for the wildlife. Fewer materials are needed as you can reuse old ones and it means that the facility is in a densely populated area and will be used by more people.
How does regeneration affect community?
The regeneration of Avenue Park in 2012 shows how regenerating an area can have a positive impact. The children are now happier and have somewhere to go. This is Avenue Park. A few years ago it was in a similar state to Buffs Field; neglected and dismal. Now with the new equipment it attracts more children and is so much more fun. A similar project should happen at Buffs Field, with apparatus designed for teenagers such as a skate park.
Why do teenagers need space?
I enjoy having somewhere with my friends where I can meet up and relax, however there aren’t many places where you can do this locally. In my opinion, having a community area is one of the most important things in a town. It gives people somewhere to go and they have plenty to do in their free time, such as socialise, start clubs or hobbies and play sports. This field is an example of somewhere where lots of people could come together and play sports- Baldock FC used it for training. It offered a chance for people to get fit which is not something teenagers are generally enthusiastic about. They would rather stay indoors watching TV or on the internet. This is bad for both their physical and mental health- it damages their creativity. Community areas also encourage people to meet and chat with new people. This can be done through groups or clubs. Baldock community centre offers dance classes, fitness groups and language classes, things proven to help people feel better about themselves. In places where there are no community areas there is less for people to do and not as many opportunities for people to socialise. These areas tend to have higher crime rates, especially in young people.
What is regener8?
Regener8 is a local campaign created by and for teenagers. We want to make Baldock a place where teenagers can be happy. We think the way forward is to restore Buffs Field in Baldock to its former glory. This could be done by building a small skate park, refurbishing the old building and doing up the football pitch. To do this we need the support of teenagers from not only Baldock but the surrounding areas to to raise awareness of the issue and get our ideas in the public eye.
Filming Schedule
Date
|
Time
Schedule
|
Location
|
Scenes
|
Costumes
|
Props
|
Equipment
|
| 8/12/13 |
12.00-1.30
|
Buffs Field
|
Georgia Interview about
teenagers and flashback
|
Casual clothes, typically
what a teenager would wear
|
Football and iPhone
|
Script, camera, tripod
|
12/01/14
|
12:00-1:30
|
Teenage
Bedroom |
What is Regeneration?
|
Casual clothing- leggings and t-shirt
|
||
12/01/14
|
03:00-04:00
|
Avenue Park
|
What is regeneration? (Example)
|
Same as above
|
||
19/01/14
|
10:00-11:00
|
Teenage Bedroom
|
How does regeneration affect community?
|
Dark clothing, typical style of older teenager.
|
||
19/01/14
|
02:00- 03:00
|
Living room, TV playing
|
What could happen?
|
Same as above
|
Script, camera, tripod
|
|
25/01/14
|
2:00-
3:30 |
Buffs Field
|
What is regener8?
|
Jeans and t-shirt, very casual
|
None
|
Script, Camera, Tripod
|
25/01/14
|
4:00-5:00 |
Living room/ teenage bedroom
|
What is regener8?
|
Same as above
|
TV playing in background- research popular teen show, phone or tablet
|
Script, Camera, Tripod
|
Storyboard
Storyboard for documentary from jessfareymedia
This is the storyboard we have created for our documentary. It covers all the topics that we thought were relevant in our brainstorm of initial ideas.
1) We will open with the question 'What is regeneration?' . This immediately will get the audience thinking about the topic and give them an idea of what we are campaigning for. We have chosen to use the same colours we used in our logo so that when we show it at the end there is visual continuity. The constant use of the colour green could also make the audience associate the colour with our campaign. The darker background helps the brighter text stand out. We plan to use the same font as in our logo throughout the video.
2) We will have a teenager answering this question in simplified terms, without jargon so that the target audience will find it easy to follow. We think it is best to show a teenager as this means the target audience are more likely to relate to the person and want to listen- it shows the target audience how regeneration is relevant to them. We intend to film this in a typical teenage bedroom, adding to the authenticity and making it even more relevant and attractive for the target audience.
3) We will then ask 'Why is regeneration important?'. Again we have used a rhetorical question to get the audience to think about the question and topic. We could have included this information under the first section, but asking this separately will highlight the positives of regeneration and draw attention to the fact that it is important. We will use the same colours and fonts for continuity and a professional look.
4) We will cut back to the same teenager in the bedroom, expanding on the previous scene and briefly explaining why it is important, putting emphasis on the positive information. We chose to use the same teenager because both questions are incredibly similar and link in with each other. In both scenes the teenager will be dressed in casual clothes for example jeans and a t-shirt that is typical of the target audience. This should make viewers feel as though this is a realistic portrayal of someone their age and the regeneration is something teenagers should be aware of.
5) We will now ask the target audience 'How does regeneration affect a community?'. We have highlighted the word 'community' in green as it is a key word in regeneration and something teenagers should understand. Changing the colour draws more attention to the word, which is why we have done it for a key word in every question, for example 'regeneration', 'community', 'teenagers' and 'regener8'.
6) We want to give an example of regeneration to back up the points that we are making and intend to film a section about the regeneration of Avenue Park, somewhere local teenagers will recognise from when they were younger and should therefore interest them. This section will again be presented by a teenager to show that although the park is used by children, the concept could still have a positive impact on the teenage community.
7) The next question will be 'Why do teenagers need space?'. We have highlighted the word 'teenagers' to try and make this section as appealing to teenagers as possible and again emphasize why it is them in particular who need to understand regeneration and have a space of their own locally.
8) We plan to film this scene in Buffs Field where we are campaigning to regenerate, and show what a bad state it is in and how regeneration could impact it. We will have a teenager talking about issues surrounding teenagers having nowhere to go that could shock them and they could possibly relate to. This section is very important because it is the most effective in getting the attention of our target audience in particular.
9) Our final section is 'What is regener8?'. This will be the section where we talk about the campaign and try to make it sound as appealing as possible to them target audience and get their support. It uses the same colours and fonts for a professional look and visual continuity.
10) We will then show another teenager speaking about the aims of the campaign and looking enthusiastic- they will be wearing, again, casual and stereotypical teenage clothes to make it look realistic and show how the campaign is aimed at teenagers. If the audience see this, it could encourage them to find out more.
11) We will show the details of our campaign in the final slide- our name, logo and slogan, plus details how to get in contact with us. We have chosen to show this last so that it is the last thing that the audience see and is what sticks in their minds- it is important as these are the vital details.
This is the storyboard we have created for our documentary. It covers all the topics that we thought were relevant in our brainstorm of initial ideas.
1) We will open with the question 'What is regeneration?' . This immediately will get the audience thinking about the topic and give them an idea of what we are campaigning for. We have chosen to use the same colours we used in our logo so that when we show it at the end there is visual continuity. The constant use of the colour green could also make the audience associate the colour with our campaign. The darker background helps the brighter text stand out. We plan to use the same font as in our logo throughout the video.
2) We will have a teenager answering this question in simplified terms, without jargon so that the target audience will find it easy to follow. We think it is best to show a teenager as this means the target audience are more likely to relate to the person and want to listen- it shows the target audience how regeneration is relevant to them. We intend to film this in a typical teenage bedroom, adding to the authenticity and making it even more relevant and attractive for the target audience.
3) We will then ask 'Why is regeneration important?'. Again we have used a rhetorical question to get the audience to think about the question and topic. We could have included this information under the first section, but asking this separately will highlight the positives of regeneration and draw attention to the fact that it is important. We will use the same colours and fonts for continuity and a professional look.
4) We will cut back to the same teenager in the bedroom, expanding on the previous scene and briefly explaining why it is important, putting emphasis on the positive information. We chose to use the same teenager because both questions are incredibly similar and link in with each other. In both scenes the teenager will be dressed in casual clothes for example jeans and a t-shirt that is typical of the target audience. This should make viewers feel as though this is a realistic portrayal of someone their age and the regeneration is something teenagers should be aware of.
5) We will now ask the target audience 'How does regeneration affect a community?'. We have highlighted the word 'community' in green as it is a key word in regeneration and something teenagers should understand. Changing the colour draws more attention to the word, which is why we have done it for a key word in every question, for example 'regeneration', 'community', 'teenagers' and 'regener8'.
6) We want to give an example of regeneration to back up the points that we are making and intend to film a section about the regeneration of Avenue Park, somewhere local teenagers will recognise from when they were younger and should therefore interest them. This section will again be presented by a teenager to show that although the park is used by children, the concept could still have a positive impact on the teenage community.
7) The next question will be 'Why do teenagers need space?'. We have highlighted the word 'teenagers' to try and make this section as appealing to teenagers as possible and again emphasize why it is them in particular who need to understand regeneration and have a space of their own locally.
8) We plan to film this scene in Buffs Field where we are campaigning to regenerate, and show what a bad state it is in and how regeneration could impact it. We will have a teenager talking about issues surrounding teenagers having nowhere to go that could shock them and they could possibly relate to. This section is very important because it is the most effective in getting the attention of our target audience in particular.
9) Our final section is 'What is regener8?'. This will be the section where we talk about the campaign and try to make it sound as appealing as possible to them target audience and get their support. It uses the same colours and fonts for a professional look and visual continuity.
10) We will then show another teenager speaking about the aims of the campaign and looking enthusiastic- they will be wearing, again, casual and stereotypical teenage clothes to make it look realistic and show how the campaign is aimed at teenagers. If the audience see this, it could encourage them to find out more.
11) We will show the details of our campaign in the final slide- our name, logo and slogan, plus details how to get in contact with us. We have chosen to show this last so that it is the last thing that the audience see and is what sticks in their minds- it is important as these are the vital details.
Final Campaign Name, Logo and Slogan
After brainstorming various names, logos and slogans for our campaign and evaluating the pros and cons of each, we decided on the name 'regener8'. This is the logo we created and intend to use in each of our media products.
We chose this combination of words, images and colours because of the connotations they have and how effective they are in attracting the target audience specifically, for example the spelling of 'regener8' and 'it's up 2 u', stereotypical teenage text speak, which ties in with the use of the smartphone. We also used plainer colours to attract both sexes and the green highlights the change in spelling and has connotations of the environment and nature.
First Ideas: Logo, Campaign Name and Slogan
This is our first idea. The name of the campaign is 'regener8', and the slogan 'it's up 2 u'. I like this idea because I think that it will appeal to teenagers specifically the most out of our three ideas. It looks modern, professional and I think that it would attract both sexes. (Click to enlarge image)
Our next idea was 'FreeSpace'. The slogan that we created was 'Our Town. Your Space.' I think that this idea is also appealing to both sexes, and is very bright, which helps attract attention. I don't think that this idea is as good for specifically attracting the target audience.
Our next idea was 'FreeSpace'. The slogan that we created was 'Our Town. Your Space.' I think that this idea is also appealing to both sexes, and is very bright, which helps attract attention. I don't think that this idea is as good for specifically attracting the target audience.
Our final idea was the 'Anti #YOLO' campaign. This is a humourous and light-hearted take on the campaign that would definitely appeal to our target audience in particular- #YOLO is an acronym that is used on sites such as Twitter and Instagram and means 'You Only Live Once'. Not many adults or young children are familiar with this term, so it would attract the attention of teenagers straight away. The humour should make it more memorable.
We think that overall, regener8 is the best campaign name, and is the one we plan to use. This is because is is interesting and unusual and although it attracts the target audience in particular, it is not too specific, and is understandable.
Sunday 10 November 2013
Presentation and Feedback
This is the video of our presentation to Regeneration, where we talked about the research we had done so far, our plans for regenerating the area and campaign and what we plan to do next.
Feedback:
Positive feedback from our class included:
- "Clear ideas of what to do (build on existing land)"
- "Good points"
- "Clearly done research"
- "Very specific ideas"
- "Targeting audience"
- "Clear survey and results"
- "Well presented"
- "Clear and confident"
Things we could improve on were:
- "Make the powerpoint in time with the speech"
- "Survey contradicted ideas"
- "More relevant data"
- "Polly spoke too quickly"
- "Fix video issue"
When we give our next presentation, we will consider these comments and try to improve our work by focusing on the areas we could improve on.
Monday 4 November 2013
Survey and Results
We created two surveys using SurveyMonkey that we asked people from Baldock and the surrounding areas to take part in. The questions we asked related to how happy people were with community areas in Baldock and what could be improved. The surveys contained the same questions, however one was for all ages and the other for teenagers, as we wanted to study what our target audience thought in particular and how our we could make our campaign appeal to them as much as possible. Below are links to both surveys:
All Ages (X)
Teenagers (X)
Results
The majority of teenagers we asked were between the ages of 13 and 16, however we got responses from a mixture of ages. Roughly half the people we asked were male and slightly over half female. We promoted the survey through Facebook and asked that only people who lived in or nearby Baldock took part, so that we got the best answers possible.
The first question we asked was where did people like to spend their free time in Baldock, so we could see what kind of places they like and what they enjoy doing. The most popular place was Avenue Park, which shows that teenagers enjoy meeting up at the park, even though later on in the survey they criticised it. Tesco's, Costa Coffee and the Community centre were also very popular, as was Ivel Springs which shows that green space is fairly important to our target audience.
Our next question was if they were satisfied with the existing community areas in Baldock. 66% of the people we asked were unhappy, and when we asked why, we received responses such as 'boring' and 'There aren't enough places for teenagers, the parks are really babyish'. In our other survey, everybody we asked was happy with the community areas, highlighting how it is only teenagers who feel this way and need something.
We then further asked what we could do to make Baldock more appealing to teenagers. Some of the replies included:
We asked people in person as well as through SurveyMonkey and filmed their responses. This is a compilation of our results.
All Ages (X)
Teenagers (X)
Results
The majority of teenagers we asked were between the ages of 13 and 16, however we got responses from a mixture of ages. Roughly half the people we asked were male and slightly over half female. We promoted the survey through Facebook and asked that only people who lived in or nearby Baldock took part, so that we got the best answers possible.
The first question we asked was where did people like to spend their free time in Baldock, so we could see what kind of places they like and what they enjoy doing. The most popular place was Avenue Park, which shows that teenagers enjoy meeting up at the park, even though later on in the survey they criticised it. Tesco's, Costa Coffee and the Community centre were also very popular, as was Ivel Springs which shows that green space is fairly important to our target audience.
We then further asked what we could do to make Baldock more appealing to teenagers. Some of the replies included:
- "Have more shops"
- "More hidden benches/ tables etc to hang out at"
- "Skate park"
- "A swimming pool or cinema"
- "More concerts, closer places to go, and in general something to actually do in Baldock"
- "A skate park"
- "Cleaner pathways"
- "Cinema"
Our final question was what areas would they like to be regenerated for their benefit if possible. The most popular answers were the town hall and Avenue Park, despite the fact that it was refurbished in 2012. This was to make it more appealing to younger families and many teenagers now consider it too childish to visit.
We asked people in person as well as through SurveyMonkey and filmed their responses. This is a compilation of our results.
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