This is an advertising campaign by Revlon, promoting their product 'Just Bitten Kissable Balm Stain'. The target audience of this campaign is young women, most likely in their late teens or early twenties. This is because (stereotypically) women around this age enjoy going out a lot, and looking good/ keeping up with the latest fashions is important to them. The poster attracts the target audience by using bright, vibrant colours, in particular pink. This may be because pink is a colour that is associated with woman and femininity. It also has connotations with love, romance and passion, which will appeal to the target audience who are old enough to be concerned with these values.
There is one main image, of Emma Stone, a famous actress, modelling the makeup. Using an image of an elite person will not only attract fans of the person but make people feel that if the product is good enough for a celebrity then it is good enough for them as well. Emma Stone has starred in films such as Easy A, Friends with Benefits and Crazy, Stupid Love. These are all romantic comedies, films that generally attract young females. This means the target audience will have likely heard of Emma Stone. She is also very young and stereotypically beautiful; this not only gives the company a positive reputation but people may think that if they buy Revlon makeup it will make them look as good as she does. The makeup she is wearing is fairly natural, apart from the bright lips. This means people will notice her lips first, which will have been done deliberately as this advertisement is for lip balm. She is standing against a background of pink flowers which again reinforce the femininity and beauty of the product.
The advert uses a lot of text, especially at the bottom, describing the product. Positive language and adjectives are used to highlight why the audience should buy the product, for example 'Get smoother, softer looking lips with a perfect flush of colour that will last hour after hour, in 12 vibrant shades'. The choice in words exaggerates how good the product is, and makes it stand out among similar products.
There is a huge Revlon logo down the right hand side of the page, that promotes not only this product but the brand itself. Down the bottom there are contact details, encouraging people to stay in touch with the company through (in this instance) the internet.
Good analysis with clear focus on how it appeals to audience.
ReplyDelete