1) What is regeneration/ why is regeneration so important?
We have started off the documentary by explaining what regeneration is so that teenagers understand exactly what the aim of the campaign is- a lot of teenagers may be unaware of the issue. We have scripted it in relatively simple terms and tried to avoid using jargon so the target audience don't find it too boring and understand exactly what is being said. A teenager is also speaking, showing how the information is relevant to teenagers and make them feel as if they are being spoken to by someone at their own level. It is set in a typical teenage bedroom to make it feel as genuine as possible. We then ask a second question 'Why is regeneration so important?'. Although a lot of this information would come under the first question we wanted to highlight the importance of regeneration to the target audience.
The songs playing are Midnight City and Outro by M83. These are both catchy songs often heard on TV or the radio that teenagers should recognise, encouraging them to listen and maybe associating the song with the campaign.
2) How does regeneration affect community?
This section of the documentary shows how a community benefits from the regeneration of an area. We wanted to include this to show that if Buffs Field were to be regenerated, it would have a positive impact on their social lives. We have given an example- the regeneration of Avenue Park, something a lot of local teenagers will remember but not fully understand as it is not a facility they use. If they see how children enjoy the park they may want a similar project at Buffs Field. Again, the language used is incredibly simple and should be understood by the target audience. We have a teenager presenting for the same reasons as before however this time she is dressed in an opposite style of clothing and should therefore attract a different 'clique' of teenagers. We are trying to show that no matter what style and interests, regeneration would affect everybody.
The song playing is Best Day of My Life by American Authors, because the lyrics are very positive, reflecting the mood of this section.
3) Why do teenagers need space?
This is the longest section of our documentary because it is the section that speaks to the target audience directly. It should show that we understand their needs, and talking about issues that they are aware of and could possibly affect them, e.g. mental and physical health, internet and television addiction and youth crime. We then aim to show how these issues link in with community areas and regeneration. This should hopefully make the audience more interested and enthusiastic about the idea it would not only benefit the community as a whole but teenagers specifically. Although it was not in our storyboard, we also added an anecdote in this section describing how teenagers used to come to Buffs Field and how important it was to the teenage community. This makes the topic more relatable and could also be viewed as emotional. This adds to the effect it has on the target audience specifically (the anecdote uses a teenager). It is again presented by a teenager.
There are two videos for this section; the first is our final idea however the second the draft that we showed in our second presentation. We decided to re film it as the video was shaking and the sound quality was bad in comparison with the other videos we had.
The song playing is Wings by Birdy as it was slower, in a minor (sadder) key and fit in with the flashback, which was a lot more negative than our first two scenes.
4) What is regener8?
The final section of our video is talking about our campaign. We briefly outline what the campaign is, what it stands for,what we want to do and how teenagers could help. We have made it clear to the audience that it is aimed at teenagers and used persuasive techniques such as direct address, emotional language and the rule of three (telling them what we want to do to Buffs Field). This is hopefully effective in gaining support. Whereas all the other sections are presented by females, in this section we have a teenage boy speaking about the work to show that the work is not biased towards a particular sex; we want the help of boys and girls and the work we are doing should appeal to both of them. We have tried to make this section as enthusiastic and positive as possible, ending with some more flashbacks of teenagers playing on the field to make people want a place like that locally and make them want to get involved.
The song playing is Don't You (Forget About Me) by Simple Minds, a song lots of teenagers will recognise from the famous teen film 'The Breakfast Club'. We chose this song because not only will teenagers have heard of it but it is positive and ends the documentary on a positive note.
Evidence of clear focus on task with clear reasons for choices made. Sharp audience focus and clear connections to the demands of the brief.
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