This is a poster from the 2008 US Presidential Election campaign, promoting Obama, the Democrat candidate and current president. The poster is focused on the image of Obama; he is not looking forwards, but upwards, as if in thought. This suggests wisdom and confidence, both features that Americans would want in a leader and make them like Obama. He could also be looking forwards to the future, if the Democrats won the election. He is dressed in a suit, which suggests professionalism and intelligence.
The use of patriotic colours is also very important. The poster only uses blue, white and red, the colours of the American flag which creates the image that he stands for traditional American values, making him appeal to the public, and that he is working hard for America. This message is highlighted by the American badge pinned to his chest, where it is both clearly visible and near his heart, which could represent his love for the country. These connotations are honourable and give the audience the impression that the Democrats are the party to vote for. The colours and images are very basic, which means the poster will appeal to people both sexes and all ages- the target audience of the campaign is very wide, because the party obviously want as many votes as possible.
There is the simple slogan of 'Yes we can' at the bottom of the poster. It is short, but snappy, and sticks in the heads of the public. It uses 'We', making the audience feel included, as though they will make a difference if they vote for Obama. It will make people feel as though they belong somewhere by voting for Obama. It is a positive and confident statement that will make people feel hopeful and make them want to believe that Obama will be able to fix the country's problems.
The use of patriotic colours is also very important. The poster only uses blue, white and red, the colours of the American flag which creates the image that he stands for traditional American values, making him appeal to the public, and that he is working hard for America. This message is highlighted by the American badge pinned to his chest, where it is both clearly visible and near his heart, which could represent his love for the country. These connotations are honourable and give the audience the impression that the Democrats are the party to vote for. The colours and images are very basic, which means the poster will appeal to people both sexes and all ages- the target audience of the campaign is very wide, because the party obviously want as many votes as possible.
There is the simple slogan of 'Yes we can' at the bottom of the poster. It is short, but snappy, and sticks in the heads of the public. It uses 'We', making the audience feel included, as though they will make a difference if they vote for Obama. It will make people feel as though they belong somewhere by voting for Obama. It is a positive and confident statement that will make people feel hopeful and make them want to believe that Obama will be able to fix the country's problems.
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