Famous Campaigns

Comparethemarket.com (Advertising Campaign) 

The comparethemarket.com adverts use humour to make their television and radio adverts get stuck in people's heads. They focus around a Russian meerkat, Aleksandr Orlov, who complains that people keep on mistaking his website, comparethemeerkat.com, for comparethemarket.com. The adverts were so successful that 'simples', the catchphrase of the meerkat, became a popular phrase. Comparethemarket.com also sold a book called 'A Simples Life', which was the 'autobiography' of Aleksandr Orlov. They also offer stuffed toys of the meerkat to anyone who gets insurance through the website as an incentive.

NOH8 (Raising Awareness of an Issue)

The NOH8 Campaign is an American-based campaign, trying to raise awareness of homophobia and gay rights. They do not use television or radio adverts, simply basic images of celebrities with their mouths taped shut, to symbolise their voices being silence by Prop 8 (a Californian act banning same-sex marriage). The campaign has become successful worldwide due to the use of elite people- each celebrity photographed means more people discover the movement. Nearly 30, 000 faces have been photographed as part of the campaign.

Cadbury's (Advertising Campaign)

The Cadbury's Gorilla advert was released in 2007 and was one of the most talked about campaigns of the year. There are no words, just a gorilla drumming to the song 'In the Air' by Phil Collins. It was famous because it had nothing to do with the product, which was chocolate. The gorilla was random, and people began talking about it, and therefore Cadbury's, which was why it was so successful.

Conservative 'Never Voted Tory Before' (Political Campaign)

The 'Never Voted Tory' campaign was launched in 2010, at the time of the general election, to try and convince people to vote for the Conservative party. It uses quotes and images from people of all demographics, to show that everyone can vote Conservative- it appeals to most adults. The accompanying videos show the same people in their day-to-day lives explaining why they voted Conservative and why they're glad they did- the language makes the party sound appealing and like they are the way forward, showing their aims and strong points.  

Think Once, Think Twice, Think Bike (Public Safety Campaign)

This campaign was famously launched in the 1970's, and warned drivers to think about motorbikes at junctions to avoid crashes. The message was direct, serious and simple. It worked because of the simple rhyming slogan at the end, that stuck in people's heads; 'Think once, think twice, think bike.' Many adults today still remember the slogan, even though it is nearly forty years old, proving how successful the campaign is.

Obama Yes We Can (Political Campaign)

In the 2008 US Presidential elections, the Democrats used this poster of Barack Obama to gain votes for their party- it shows him in the colours of the American flag with the caption 'Yes We Can'. The poster became iconic over the course of the election, particularly the slogan- it was simple but confident, and gave the Americans hope. It made the party look good, like they were the ones worth voting for- the Democrats won the election.