I then created the following poster based on the template, using our own images and text.
I am pleased with how the first draft has turned out- the statistic from our survey grabs the attention of the target audience and gets them thinking if they are satisfied with where they live, and makes it clear this issue is relevant to teenagers. This shows we have an insight as to what they think and that we understand their needs.
The background shows a black and white photographs of Buffs Field in its current state- messy, muddy and empty. We chose a black and white background because it has connotations of being boring, dull and draining, adding to the message we want to give. It also has an aesthetic impact, drawing attention to the more important coloured image in the middle. This is an image of a football pitch in a good condition and being used by teenagers, showing the potential Buffs Field has to become a popular teenage hangout and highlighting its current neglected state. People may be more enthusiastic and want the area to be regenerated once they have seen what it could become.
The coloured image is enclosed in an image of a smartphone, a modern piece of technology- the connotations could even go as far as futuristic, linking in with the idea of what the field could look like in the future. The smartphone is effective in targeting teenagers because stereotypically they are the best and most obsessed with having the latest and 'coolest' technology. This links in with our campaign name and slogan, which consists of modern text talk.
Finally, we have included a QR code, a direct chance for the audience to interact with us. Although we have also included links (to Facebook and Twitter, the two most popular social networking websites), the QR code is more unique and unusual to access, perhaps making our poster more memorable. Most teenagers own a smartphone or smart device that can read QR codes.
I aim to make three posters of a similar layout and using the same techniques but with different images and statements. I will try and edit the images to get rid of the blurry edges so the campaign looks more professional.
